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The More Patagonia Rejects Consumerism The More The Brand Sells The Correspondent. —— why run an ad in the new york times on black friday telling people, don't buy this jacket? It tried to lure shoppers away. « パタゴニア・ブックス発行の『unexpected:30 years of patagonia catalog photography』が名誉あるバンフ賞を受賞 ブラックフライデーの満腹ショッピング ». Don't buy this jacket è la campagna pubblicitaria di patagonia che è ha cambiato il modo di fare marketing. On the site, they don't claim to be 100% sustainable. Patagonia advertisement from the friday, november, 25, 2011 edition of the new york times (click image to read as a pdf, 1.5mb). Un esempio su tutti la campagna pubblicitaria in occasione del black friday del 2011 quando, tra tutte le pubblicità che offrivano saldi per spingere all'acquisto, patagonia si differenziò. Patagonia has caused a bit of a stir in the garment and advertising world after taking a full page ad in the new york times, one of the priciest places businesses need to make fewer things but of higher quality. But outerwear retailer patagonia effectively tried to do the opposite. Yet this bold ad represents a consistent step within the.
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